experience

Building scalable Creative Ops platform that turns design delivery into predictable 48-hour sprints. Built and shipped 2 products: marketing site (Next.js, TypeScript, Tailwind, Framer Motion), Sako (NestJS monorepo with client dashboard, studio dashboard, and Stripe billing), and Composer (AI GTM asset generator with LangGraph compliance pipeline).

Ran 16 outbound email campaigns across 600+ contacts: 18–25% open rates, A/B tested subject lines every send, 0% unsubscribe rate on 10 of 12 Feb campaigns.

Built n8n automation stack on Railway: ICP qualifier (238 contacts scored), warm-open tracker feeding daily Slack briefs to SDR, auto call-logger via Quo dialer integration.

Designed and operationalized 48-hour delivery workflow: intake via Slack, execution, QA, and handoff across Core, Ops Base, and Enterprise tiers.

Owned all positioning, pricing architecture, outbound sequencing (Apollo), and go-to-market strategy from scratch.

Freelance video production and creative direction for brand and marketing content.

Spearheaded entire design strategy, leading projects from ideation to execution across marketing, branding, product, and internal communications. Managed 5–10 daily deliverables across departments.

Increased lead generation by 30% through high-converting email campaigns, sales decks, and promotional assets (HubSpot & Mailchimp).

Boosted customer engagement by 25% with impactful product marketing materials, including landing pages and webinars (Microsoft Clarity).

Delivered over 100 designs for internal teams, enhancing HR communications, employee celebrations, and event branding.

Spearheaded social brand redesigns, ensuring unified visual identity across all platforms, contributing to 15% increase in brand visibility (social analytics).

Managed product development lifecycle: user research, prototyping, and MVP testing to validate features.

Developed subscription-based model with enterprise integrations (Slack, Jira). Gained hands-on experience in business scaling and strategic planning.

Boosted YouTube impressions to 600K and views to 200K; grew Instagram reach to 4M and views to 6M. Increased YouTube subscribers from 5K to 27K and Instagram followers from 180K to 225K through strategic content creation.

Developed interactive product animations, resulting in 20% increase in user engagement and retention. Collaborated with sales teams to optimize video content delivery, leading to 15% increase in conversion rates.

Enhanced company's online presence, driving 40% increase in website traffic through video content. Directed production of high-quality video content, resulting in 35% increase in social media engagement.

Produced over 100+ internal training videos for Sales & CX teams; worked with HR & Product on video campaigns supporting product launches and promotional events.

Backed by Sequoia Surge 09 (Peak XV Partners) & Nexus Venture Partners ($2.5M Seed). Built one of the most advanced AI-powered code search and understanding engines for developers—positioned as "AI on your code that doesn't hallucinate."

Produced motion graphics and GTM campaigns that drove 75%+ surge in social engagement, strengthening brand visibility and investor confidence.

Helped craft the product narrative and visual identity that supported fundraising and developer adoption.

Created product launch videos for mobile app "Shez Care": conceptualizing, storyboarding, scripting, and producing final videos within budget. Handled editing and digital intermediate processes.

Phase 1 (2018–2019): TOFU strategies led to 50+ musicians and labels as clients. Managed manual upload of 1,000+ songs to DSPs, 75% client retention. Used funnel analysis to track customer movement and address drop-off points.

Phase 2 (2020–2022): Led development of web applications automating music distribution—TAT down 50%, operational costs down 30%. 30% increase in user satisfaction, significant revenue growth. Formed 10+ strategic partnerships, 40% client base growth.

Boosted user retention 30% through data-driven improvements. Utilized cohort analysis, path analysis, U2L/L2C conversion strategies, and MOFU techniques. Tracked MRR and ARR for financial performance.

Executed OTT advertising campaigns, achieving 10% increase in lead generation compared to traditional social channels.

Created web page for resolving software issues, attracting over 200,000 visits and generating $1,000 in ad revenue and user donations.